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Denver Radio Guy
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![[*]](./images/iconic/default_icon.gif) posted on 1-29-2010 at 08:34 PM |
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Denver Holiday PPM
KOSI-FM 5.9 6.1 7.1 7.2 9.3 12.8
KQKS-FM 5.6 4.7 4.2 4.4 4.9 5.3
KOA-AM 4.2 5.2 7.3 6.5 5.6 4.9
KXPK-FM 6.6 6.0 4.6 5.0 5.5 4.8
KYGO-FM 4.9 5.9 5.7 5.5 5.3 4.6
KQMT-FM 3.9 3.5 3.3 3.5 3.7 4.4
KXKL-FM 4.4 4.1 4.0 4.1 4.1 4.4
KBCO-FM 4.8 4.5 3.8 3.7 4.1 4.2
KALC-FM 3.2 4.0 4.4 3.5 4.1 3.8
KTCL-FM 4.6 4.1 3.8 4.5 4.9 3.8
KCFR-FM 4.1 3.8 3.3 3.4 3.7 3.7
KLDV-FM 4.6 5.3 4.1 4.0 3.6 3.7
KRFX-FM 3.9 3.3 3.5 4.2 4.2 3.4
KJMN-FM 4.0 4.9 3.5 3.2 3.1 3.1
KIMN-FM 3.0 3.1 3.2 3.5 3.0 3.0
KBPI-FM 3.4 2.8 2.8 2.4 2.6 2.5
KPTT-FM 3.6 3.3 2.7 2.4 2.1 2.5
KKFN-FM 1.8 2.4 3.0 2.9 2.6 2.3
KONN-FM 2.3 1.9 2.3 2.1 2.2 2.3
KRWZ-AM 2.1 2.5 3.4 3.5 3.0 2.2
KEZW-AM 1.7 1.5 1.6 1.8 2.0 2.1
KVOD-FM 1.6 2.0 2.0 2.2 1.9 2.1
KHOW-AM 1.6 1.9 2.5 2.7 2.3 2.0
KJAC-FM 2.0 1.4 1.5 1.6 1.6 1.7
KWOF-FM 2.1 2.2 2.1 2.1 1.7 1.4
KKHI-FM 1.3 1.0 1.2 1.5 1.2 1.2
KUVO-FM 0.5 0.7 0.7 0.9 0.8 1.0
KNUS-AM 1.0 0.8 0.7 0.6 0.7 0.9
KRKS-FM 1.2 1.0 1.1 0.9 0.8 0.8
KBNO-AM 1.1 1.2 1.2 1.1 0.7 0.6
KUNC-FM 0.5 0.5 0.6 0.5 0.5 0.5
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Boondocker
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| posted on 1-30-2010 at 08:37 AM |
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Soft-AC stations around the country are chortling over their hyper-inflated holiday numbers, largely fueled by PPMs worn in stores and offices where
the format plays in the background. I wonder if KOSI account execs have ever gone out into the field and asked customers who heard that background
music to identify even one advertiser they remember hearing. I'll bet they'd be in for a rude awakening.
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Chriskmusic
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| posted on 1-30-2010 at 09:25 AM |
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| Quote: | Originally posted by Boondocker
Soft-AC stations around the country are chortling over their hyper-inflated holiday numbers, largely fueled by PPMs worn in stores and offices where
the format plays in the background. I wonder if KOSI account execs have ever gone out into the field and asked customers who heard that background
music to identify even one advertiser they remember hearing. I'll bet they'd be in for a rude awakening. |
I did some guest lecturing back in the early 90s on the cognitive psychology of mass communication (not like I was an
expert, but the prof at csu thought so...). The thing is you're not necessarily looking for verbal recall. You're working to change an underlying
cognition that results in behavioral changes.
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Boudreaux
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| posted on 1-30-2010 at 11:36 AM |
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um...okay Chris K. I need cliff notes. Louisiana education and be quick, before I get distracted. 
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steveroy
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| posted on 1-30-2010 at 03:17 PM |
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#'s are #'s and that's what national advertisers buy. And it makes total sense for a soft AC station where they can transition right back to the
music they played before without missing a beat.
Good work to KOSI for taking advantage where they can.
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strapshoechris
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| posted on 1-30-2010 at 03:38 PM |
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How long has it been since any Denver station scored a double digit showing?
Also, speaking of Entercom stations, how about that big jump for 99.5, which shouldn't have benefitted from holliday listening?
"Peace by 2020, with or without people".
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duder
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| posted on 1-30-2010 at 04:38 PM |
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| Quote: | Originally posted by Boondocker
Soft-AC stations around the country are chortling over their hyper-inflated holiday numbers, largely fueled by PPMs worn in stores and offices where
the format plays in the background. I wonder if KOSI account execs have ever gone out into the field and asked customers who heard that background
music to identify even one advertiser they remember hearing. I'll bet they'd be in for a rude awakening. |
Another Trend and another beating of the dead horse by Boondocker....SURPRISE!!!!
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Boondocker
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| posted on 1-30-2010 at 05:10 PM |
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| Quote: | Originally posted by duder
| Quote: | Originally posted by Boondocker
Soft-AC stations around the country are chortling over their hyper-inflated holiday numbers, largely fueled by PPMs worn in stores and offices where
the format plays in the background. I wonder if KOSI account execs have ever gone out into the field and asked customers who heard that background
music to identify even one advertiser they remember hearing. I'll bet they'd be in for a rude awakening. |
Another Trend and another beating of the dead horse by Boondocker....SURPRISE!!!!
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My point, Duder, is that advertisers are getting ripped off. They're being sold the numbers, but their message is not getting across. ACTIVE
listeners, not SUBLIMINAL listeners, respond to advertising.
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Gladiator
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| posted on 1-30-2010 at 06:22 PM |
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Oh gawd... Here we go again...
Oh... what the hell!!!
Hey duder, all that Clear Channel's KTCL and KBPI really need to do to improve ratings is to go Christmas NOW, before Santa KOSI slips them the
ratings coal in their baggy pantyhose err... "stockings" again next fall...
Beat the Christmas rush and all...
At least they should try and beat something... besides... well... you know...
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Boondocker
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| posted on 1-30-2010 at 08:30 PM |
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Christmas background music. The only way a contemporary Christian station could have come from nowhere to rank No. 1 by a mile in freakin' SEATTLE!
Oh, yeah, those PPMs are accurate. Uh huh.
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duder
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| posted on 1-31-2010 at 12:20 AM |
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If you guys are good for anything...its lively conversation!!!
Boon, your opinions on PPM's have been made clear....they are not accurate and diaries were because "they registered loyalty". But lets stop and look
at a couple of things:
First, look at the stations in the top 15....in the "diary" world they were about the same. In reality nothing much has changed from diaries to
PPM's:
Winter 09 (diary)
KOA-AM Clear Channel News/Talk 5.2 6.2 6.9 6.6 5.9
KYGO-FM Lincoln Financial Country 6.5 5.2 4.2 4.7 5.5
KQKS-FM Lincoln Financial Rhythmic 5.5 5.6 5.9 5.2 5.4
KXPK-FM Entravision Regional Mexican 5.2 6.0 5.0 5.2 5.3
KOSI-FM Entercom AC 4.6 4.8 4.8 4.8 5.1
KBCO-FM Clear Channel Triple A 4.4 4.3 4.2 4.0 4.7
KBPI-FM Clear Channel Active Rock 2.4 2.9 3.4 3.5 3.5
KXKL-FM Wilks Oldies 3.4 4.4 4.6 3.4 3.4
KHOW-AM Clear Channel News/Talk 2.8 3.8 3.4 3.0 3.2
KQMT-FM Entercom Classic Rock 2.9 3.0 2.8 2.5 3.2
KALC-FM Entercom Hot AC 3.5 4.1 3.4 3.7 2.9
KRFX-FM Clear Channel Classic Rock 3.1 3.2 3.2 2.6 2.9
KIMN-FM Wilks Hot AC 2.9 2.1 2.4 1.9 2.5
KTCL-FM Clear Channel Alternative 3.2 2.6 3.4 3.2 2.5
December 2009 (PPM)
KOSI-FM 5.9 6.1 7.1 7.2 9.3 12.8
KQKS-FM 5.6 4.7 4.2 4.4 4.9 5.3
KOA-AM 4.2 5.2 7.3 6.5 5.6 4.9
KXPK-FM 6.6 6.0 4.6 5.0 5.5 4.8
KYGO-FM 4.9 5.9 5.7 5.5 5.3 4.6
KQMT-FM 3.9 3.5 3.3 3.5 3.7 4.4
KXKL-FM 4.4 4.1 4.0 4.1 4.1 4.4
KBCO-FM 4.8 4.5 3.8 3.7 4.1 4.2
KALC-FM 3.2 4.0 4.4 3.5 4.1 3.8
KTCL-FM 4.6 4.1 3.8 4.5 4.9 3.8
KCFR-FM 4.1 3.8 3.3 3.4 3.7 3.7
KLDV-FM 4.6 5.3 4.1 4.0 3.6 3.7
KRFX-FM 3.9 3.3 3.5 4.2 4.2 3.4
KJMN-FM 4.0 4.9 3.5 3.2 3.1 3.1
KIMN-FM 3.0 3.1 3.2 3.5 3.0 3.0
The same share of listeners who wrote those stations in their diaries, are now listening to them with their PPM's. Considering that only 2 stations
were not carried over from the diary to PPM rantings shows very little has changed. Not much "inaccuracy" there!!!
Second, I personally hate KOSI.....hearing Michael Bolton and other "soft rock" favorites....makes me cringe. But the fact is people are listening.
The ratings should reflect that. And advertisers should be able to figure out that many KOSI listeners are not actively engaged. They are an "at work"
station, the radio may be tuned in, but the audience is not. If they are not able to see that....well then let them throw their money away.
Based off of the ratings from diaries and PPM's, the radio ratings in Denver have changed very little. Many of the same stations are on top, and many
of the bottom dwellers are still....well at the bottom. Not much has changed, PPM's are doing their job, showing which stations have the most
listeners. But also allow monthly, daily, hourly, and to the minute data that can be used to improve the stations, unlike the diaries.....the Holiday
2009 PPM trend took 1 month to come out....that winter 09 diary book....came out in April.....MERRY CHRISTMAS!!!
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The Little Guy
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| posted on 1-31-2010 at 08:59 AM |
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| Quote: | Originally posted by duder
If you guys are good for anything...its lively conversation!!!
Boon, your opinions on PPM's have been made clear....they are not accurate and diaries were because "they registered loyalty". But lets stop and look
at a couple of things:
First, look at the stations in the top 15....in the "diary" world they were about the same. In reality nothing much has changed from diaries to
PPM's:
Winter 09 (diary)
KOA-AM Clear Channel News/Talk 5.2 6.2 6.9 6.6 5.9
KYGO-FM Lincoln Financial Country 6.5 5.2 4.2 4.7 5.5
KQKS-FM Lincoln Financial Rhythmic 5.5 5.6 5.9 5.2 5.4
KXPK-FM Entravision Regional Mexican 5.2 6.0 5.0 5.2 5.3
KOSI-FM Entercom AC 4.6 4.8 4.8 4.8 5.1
KBCO-FM Clear Channel Triple A 4.4 4.3 4.2 4.0 4.7
KBPI-FM Clear Channel Active Rock 2.4 2.9 3.4 3.5 3.5
KXKL-FM Wilks Oldies 3.4 4.4 4.6 3.4 3.4
KHOW-AM Clear Channel News/Talk 2.8 3.8 3.4 3.0 3.2
KQMT-FM Entercom Classic Rock 2.9 3.0 2.8 2.5 3.2
KALC-FM Entercom Hot AC 3.5 4.1 3.4 3.7 2.9
KRFX-FM Clear Channel Classic Rock 3.1 3.2 3.2 2.6 2.9
KIMN-FM Wilks Hot AC 2.9 2.1 2.4 1.9 2.5
KTCL-FM Clear Channel Alternative 3.2 2.6 3.4 3.2 2.5
December 2009 (PPM)
KOSI-FM 5.9 6.1 7.1 7.2 9.3 12.8
KQKS-FM 5.6 4.7 4.2 4.4 4.9 5.3
KOA-AM 4.2 5.2 7.3 6.5 5.6 4.9
KXPK-FM 6.6 6.0 4.6 5.0 5.5 4.8
KYGO-FM 4.9 5.9 5.7 5.5 5.3 4.6
KQMT-FM 3.9 3.5 3.3 3.5 3.7 4.4
KXKL-FM 4.4 4.1 4.0 4.1 4.1 4.4
KBCO-FM 4.8 4.5 3.8 3.7 4.1 4.2
KALC-FM 3.2 4.0 4.4 3.5 4.1 3.8
KTCL-FM 4.6 4.1 3.8 4.5 4.9 3.8
KCFR-FM 4.1 3.8 3.3 3.4 3.7 3.7
KLDV-FM 4.6 5.3 4.1 4.0 3.6 3.7
KRFX-FM 3.9 3.3 3.5 4.2 4.2 3.4
KJMN-FM 4.0 4.9 3.5 3.2 3.1 3.1
KIMN-FM 3.0 3.1 3.2 3.5 3.0 3.0
The same share of listeners who wrote those stations in their diaries, are now listening to them with their PPM's. Considering that only 2 stations
were not carried over from the diary to PPM rantings shows very little has changed. Not much "inaccuracy" there!!!
Second, I personally hate KOSI.....hearing Michael Bolton and other "soft rock" favorites....makes me cringe. But the fact is people are listening.
The ratings should reflect that. And advertisers should be able to figure out that many KOSI listeners are not actively engaged. They are an "at work"
station, the radio may be tuned in, but the audience is not. If they are not able to see that....well then let them throw their money away.
Based off of the ratings from diaries and PPM's, the radio ratings in Denver have changed very little. Many of the same stations are on top, and many
of the bottom dwellers are still....well at the bottom. Not much has changed, PPM's are doing their job, showing which stations have the most
listeners. But also allow monthly, daily, hourly, and to the minute data that can be used to improve the stations, unlike the diaries.....the Holiday
2009 PPM trend took 1 month to come out....that winter 09 diary book....came out in April.....MERRY CHRISTMAS!!!
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Thanks for pointing that out. Good stuff!
One of the things that has always driven me crazy is media buyers who simply "buy the numbers." If those moron buyers continue simply making buys
based purely on EZ listening "the numbers" reported by the PPM method, they'll (hopefully) be wasting enough of their clients' money to get fired.
I remember that, years ago, merchants in Fort Collins were upset that 107.9 dropped its EZ Listening format. Business people up there used to like
pipe it into their offices/stores. The GM responsible for the format change told me that the station had plenty of listeners, but they couldn't find
much advertising support. The advertisers they had complained they got little or no ROI. I hear that's the same thing that happened to Smooth Jazz on
104.3.
With huge numbers like KOSI is showing, they will get advertisers, but I seriously doubt that their share of the advertising pie will match the share
of "listeners" as reported by the PPM method.
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Chriskmusic
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| posted on 1-31-2010 at 09:31 AM |
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| Quote: | Originally posted by Boudreaux
um...okay Chris K. I need cliff notes. Louisiana education and be quick, before I get distracted. |
It's simple. The purpose and result of sustained visual or audio stimulus such as radio, tv or billboard advertising is behavioral modification.
That's it in a nutshell. You don't have to cognitively recall the core message - such as the name of a product or business.
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Boudreaux
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| posted on 1-31-2010 at 03:20 PM |
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If in the PPM world the listener tunes away at the commercial to later return when music's back, as an advertiser, what is my incentive to spend $?
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Boondocker
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| posted on 1-31-2010 at 03:43 PM |
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| Quote: | Originally posted by The Little Guy
I remember that, years ago, merchants in Fort Collins were upset that 107.9 dropped its EZ Listening format. Business people up there used to like
pipe it into their offices/stores. The GM responsible for the format change told me that the station had plenty of listeners, but they couldn't find
much advertising support. The advertisers they had complained they got little or no ROI. I hear that's the same thing that happened to Smooth Jazz on
104.3.
With huge numbers like KOSI is showing, they will get advertisers, but I seriously doubt that their share of the advertising pie will match the share
of "listeners" as reported by the PPM method. |
Exactly, and it may take them awhile to notice it, but they will. The PPM apologists don't seem to understand the difference between "listening" and
"cognizance." Maybe this will illustrate it more clearly: When you sit at a restaurant, you are cognizant of the conversations at surrounding tables,
but you're only listening to your dinner companion(s). Your subconscious records that, yes, the people at nearby tables are indeed speaking English
(if they are), but you probably won't be able to recall a single thing they said unless they screamed it or used some jarring expletives.
As for not being much difference between the diaries and PPM for Denver, I'd say KOSI's shares of 5.1 and 12.8 are drastically different. And as much
as I like KRWZ, its leap from 0.8 in the last diary to 3.0 in the first PPM strained credibility.
Same with other cities whose AC stations went Christmas as background music:
* In Atlanta, WSB-FM jumped from a 2.3 to a 7.0 (last diary to first PPM) and then to 12.0 for the holidays.
* In Washington, DC: WASH-FM from 3.1 to 8.2 to 10.2.
* In Detroit: WNIC-FM from 2.1 to 6.7 to 10.2.
* In Spanish- and urban-dominated Miami, WLYF-FM went from 2.3 to 9.4 to 8.5.
* In Seattle, Christian contemporary KCMS from 1.6 to 4.4 and 5.5, coming from nowhere to trail only Bremerton rimshot AC KRWM, 5.2 to 8.2 to 10.8.
* In Phoenix, which had been dominated by newstalk KFYI in the diaries, KESZ went from 5.4 to 9.2 to 12.7.
* In Minneapolis, WLTE went from 5.1 to 7.0 to 8.9.
* In San Diego, where news/talk KOGO dominated the diaries, it suddenly doesn't even show up in the top five, but AC KYXY goes from 4.9 to 7.0 to
10.0.
* Two ACs in Tampa which hadn't been in the top 10 before zoom to first and second place; WWRM at 6.6 and 11.2, and WDUV at 9.7 and 9.3.
* And finally St. Louis, where KMOX had usually been in first place since Marconi? Now it's fourth, with AC KEZK-FM 102.5 soaring from a high of 4.3
in the diaries to 7.7 in the first PPM and a whopping 11.2 in the holiday PPM.
Sorry, but what those figures show is background music in businesses being picked up by PPMs worn by people who may or may not be cognizant of the
music but in most cases are not actively listening to it.
Chris, I will admit that soft-AC and NAC do engender an involuntary behavior in me. Whenever I'm in the dentist's chair and hear them play "Smooth
Operator" by Sade or "True" by Spandau Ballet, which they must have had on 2-hour rotation at least since 1985, I do have very strong
randomly-homicidal urges!
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Chriskmusic
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| posted on 1-31-2010 at 04:21 PM |
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| Quote: |
Chris, I will admit that soft-AC and NAC do engender an involuntary behavior in me. Whenever I'm in the dentist's chair and hear them play "Smooth
Operator" by Sade or "True" by Spandau Ballet, which they must have had on 2-hour rotation at least since 1985, I do have very strong
randomly-homicidal urges! |
rofl
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duder
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| posted on 1-31-2010 at 11:30 PM |
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Boon did you even look at my post??? Look closely at the Holiday trend and the Winter 09 book. KOSI rated 5th on the Winter 09 book (diary) and 1st in
the Holiday trend (PPM). So obviously people were writing KOSI in their diaries.....and listening to them with their PPM's. Frankly, you are wrong.
You can post as many "facts" as you want about the Miami and Phoenix markets....this is Denver. Demographics in the Denver area are perfect for a
station like KOSI to work. There are a ton of white baby boomer yuppies in Denver who crave Chicago and Kenny G. Based on Diaries and PPM data, there
is a good chance that many of the KOSI listeners were in fact actively listening. Unless you have the data to prove otherwise, like minute to minute
break downs of the PPM participants, you need to give that horse a rest.
And as I pointed out before, PPM's open up a whole new understanding of the radio listener that diaries could never compete with. You can actually see
the listening habits of the listener down to the second. This gives stations the chance to adjust clocks, songs, even talent if necessary. Diaries
took months to come out, and once changes were made, months more to see if it worked. PPM's allow PD's the chance to see everything and make small
adjustments to solve issues, rather than drastic changes that sometimes never worked.
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Gladiator
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| posted on 2-1-2010 at 02:34 AM |
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Here's KOSI's playlist after midnight aka early AM Monday:
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Shining Star - The Manhattans
I'm Already There - Lonestar
I Will Survive - Gloria Gaynor
Tears in Heaven - Eric Clapton
Better in Time - Leona Lewis
Careless Whisper - Wham!
Don't You (Forget About Me) - Simple Minds
Soak Up the Sun - Sheryl Crow
I Want to Know What Love Is - Foreigner
I Need to Know - Marc Anthony
Fallin' for You - Colbie Caillat
Father Figure - George Michael
Please Don't Leave Me - P!nk
I Love You - Climax Chicago Blues Band
Hard Habit to Break - Chicago
Unwritten - Natasha Bedingfield
I'll Be Around - The Spinners
Iris - The Goo Goo Dolls
Won't Go Home Without You - Maroon 5
Have I Told You Lately - Rod Stewart
Stuck on You - Lionel Richie
Calling All Angels - Train
Livin' on a Prayer - Bon Jovi
You Gotta Be - Des'ree
You Belong With Me - Taylor Swift
Heaven - Bryan Adams
------------------------------
It's not your grandmother's KOSI anymore...
Many, if not most, of those extra colateral "ear-ball" KOSI iisteners are who exactly???
Who "accidentally" listened at Christmas time...
Elves??
Reindeer???
Illegal alien snowmen???
Maybe, uh... female shoppers???
Who are humming the songs and singing the lyrics under their breaths as they load their shopping carts...
Who do advertisers want to reach???
Well, by the way much of COWTOWN radio is proggrammed, it must be old fart male stoners with E.D. who haven't bought, let alone changed underware (or
their music libraries) in 20 years...
Half the sky babies, half the sky...
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diznave91
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| posted on 2-1-2010 at 07:09 AM |
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May I ask, is a Holiday PPM different from a calender month PPM? what are the dates that Holiday is measured. wont there also be a January PPM out
soon?
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Boondocker
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| posted on 2-1-2010 at 09:22 AM |
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| Quote: | Originally posted by diznave91
May I ask, is a Holiday PPM different from a calender month PPM? what are the dates that Holiday is measured. wont there also be a January PPM out
soon? |
The Holiday PPM period ran from Thursday, Dec. 10, 2009, to Wednesday, January 6, 2010.
Duder I agree with you both about Denver's demographics and the enhanced immediacy of delivery. I just think the diaries reflected more active
listening, while the PPMs favor background music and are thus inaccurately weighted toward AC -- and maybe toward non-English formats as well. How
many PPM wearers sit in taxicabs where the driver's playing a Spanish-language station, from which the rider can't understand a word but the PPM is
recording them as a listener? How about the hour I spend each way between Midway and the Loop every time I go to Chicago on business, in which Emil,
my favorite American Cab driver, plays his all-Polish station? Unless you can show me before-and-after advertising retention-and-response surveys to
prove me wrong, I believe the diaries -- for all their faults -- provided advertisers with a much higher ratio of listeners who actually heard,
processed and acted on their message.
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Calista
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| posted on 2-1-2010 at 09:45 AM |
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I have a prediction.
Boon will quit beefing about the PPM the moment an all-news stations signs on in Denver, and completely rocks the world of Denver PPM, as the format
has in NYC, Chicago, Seattle and other markets.
At which point, Boon will adore the PPM and the ground Arbitron walks on. 
Video killed the radio star...
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Boondocker
Administrator
Posts: 855
Registered: 3-10-2003
Location: Longmont
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Mood: Go Tigers! Go Redbirds!
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| posted on 2-1-2010 at 10:03 AM |
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| Quote: | Originally posted by Calista
I have a prediction.
Boon will quit beefing about the PPM the moment an all-news stations signs on in Denver, and completely rocks the world of Denver PPM, as the format
has in NYC, Chicago, Seattle and other markets.
At which point, Boon will adore the PPM and the ground Arbitron walks on.
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Won't happen, though. In the Holiday PPM, KOMO didn't even make the top 5, WLIT nearly doubled WBBM's share while knocking it and WGN to all-time
overall lows, and WLTW nearly tripled the share of WCBS-AM and WINS combined. All news requires loyal, active listening. PPM will hurt ANR.
Remember, I also adore KRWZ and the ground it walks on, and I watched its share soar from 1.0 in the diaries to 3.0 in the PPM. But I don't believe
it. I live and breathe Mizzou sports, but I couldn't root for the Tigers if the basket on our end of the court was 3 feet lower.
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Calista
Junior Member
Posts: 48
Registered: 2-24-2004
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Mood: Not caring for Harrison Ford...
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| posted on 2-1-2010 at 10:14 AM |
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Holidays are a one-off. And very few ad agencies base buys on holiday numbers (in fact, I was told NOT to in my current gig.)
It gets back to normal in January, and WBBM and WINS will soon again be #1 and #2 in their respective markets.
Video killed the radio star...
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Gladiator
Administrator
Posts: -2300
Registered: 3-11-2003
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Mood: At my signal, unleash hell...
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| posted on 2-1-2010 at 10:53 AM |
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That's still an awful lot of extra drive-by listening caught by PPM...
The KOSI number may also reflect an uncertain and tight economy, with listeners flocking to a safe, familiar place... (No doubt cowering in absolute
fear and blinding terror of Barack HUSSEIN Obama's all but then certain $2.6 TRILLION steamroller healthcare takeover Mandingo err...
"mandate"...)
Even if the 12.8 number is skewed high by 25%, that is still a 9.6, 208% higher than perennial COWTOWN diary king KYGO!!! Where the heck did all the
K-Y GO???
(And will there be a January KYGO Stock Show bump??? Or will it be baaaa-d???)
Ask yourselves this... As a sane capitalist advertiser, at Christmas time now, with a boat load of crap from the CHI-COMs to sell, where do I want to
put my advertising money???
Gold... err... I mean...
The warm puppy familiarity of KOSI's Delilah show playing "Let It Snow"???
Or KBPI's Uncle Nasty's buzzsaw to body blazing "There Is No Jesus Christ"???
It's not even close...
The Glenn "Gladiator-Beck" Show...
Are you people all crazy??? FM IS DEAD!!! YEARS AGO!!!
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Chriskmusic
Senior Member
Posts: 545
Registered: 4-30-2007
Location: Fort Collins / Dacono, CO
Member Is Offline
Mood: Good
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| posted on 2-1-2010 at 11:02 AM |
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FM is dead????!!!! ohhhhhhhhhhhh noooooooooooo mr bill! say it ain't sooooooooooo. LOL
Seriously --- where did K-Y go? Has anyone at KYGO bothered to look and see the change in the sound of country music at the vaunted Grizzly Rose this
past Stock Show week???? How bout bands like Cross Canadian Ragweed, Reckless Kelly and other HOT HOT HOT alternative crossover acts and NOT NOT NOT
out of pitch autotuned bs like Taylor Swift or POP POP POP like Lady Antebellum ...
Seems like country radio is once again aiming at soft-AC as their go to default mechanism for music.
But ... who am I ... really ... certainly not a targeted listener to K-Y
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