1Kahuna
Junior Member
Posts: 98
Registered: 8-13-2007
Location: Near Lugnut, CO
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![[*]](./images/iconic/default_icon.gif) posted on 2-8-2010 at 08:21 PM |
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Toyota sticks it to ABC News
Apparently, unhappy with news coverage of recalls. What will the other 'Corporate' stations do? Play nicey with Toyota?
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Toyota dealers in five southeast states have pulled their commercials off ABC local affiliates, complaining about the coverage of Toyota safety
problems by ABC News and its chief investigative correspondent Brian Ross.
The ad agency representing the 173 dealers told ABC affiliates last week that the shift was due to "excessive stories on the Toyota issues." The
dealers shifted their commercial time buys to non-ABC stations in the same markets, "as punishment for the reporting," according to an ABC station
manager.
ABC News and Ross began reporting on the problem of "runaway Toyotas" last November in a series of stories that preceded the large recalls ordered by
the company, and apologies for quality shortcomings as well as misstatements about the extent of the defects.
The shift of commercials away from ABC affiliates was ordered last week, according to Marcia Owens-Reder, senior vice-president at 22Squared, the
Atlanta advertising agency that handles the account for the dealers, known as Southeast Toyota.
Reder said she "tried" to talk the dealers out of the move. "We have counseled the client on the pros and cons of this, and ultimately it was their
decision to make," read an e-mail sent to the stations from the agency last week.
"Please let me know the earliest that we can get off the air on your station," the message concluded.
Reder referred further question to the president of Southeast Toyota, Ed Sheehy, of Deerfield Beach, Florida. He did not immediately return calls from
ABC News.
http://abcnews.go.com/Blotter/toyota-dealers-pull-abc-tv-ads-anger-excessive-...
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Scum. Buy a Ford.
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DenverDXer
Junior Member
Posts: 47
Registered: 4-14-2004
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Mood: Just great!
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| posted on 2-9-2010 at 08:31 AM |
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Way to go, Toyota! That will show ABC who's boss!
These advertiser snitfits don't last forever. Soon they realize how they lose out by not keeping their name and products in front of people.
Locally, I think American Furniture Warehouse occasionally took out their wrath against Denver news organizations by pullling their ads. But after a
while, they change their mind and the ads return.
So ABC viewers will continue to see Honda and Kia, etc ads instead of Toyota, and right now all of Toyota's competitors are taking advantage of
Toyota's misfortunes and offering deals.
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